Digitization – Industry 4.0 – Creating Digital State Of Mind
With surrounding of the buzz words like Digitization, industry 4.0, Social Media, it seems like something added on to the business. This addition idea creates the confusion in defining digital as most businessmen think it to be an extra channel for customer service or extra way to interact with customers for sales or additional marketing channel
In reality, it is –
- The new way to assemble your overall business model, the way you make money, the way you deliver the value proposition.
- The new way to interact with customer
- The new way of operating within a company, its ecosystem to efficiently make the products and services happen.
In short selling what customers want – I.e. speed, time and performance. This is a pretty radical change in how you think about your existing business model.
This change in mind set brings the perspective of what digital means for their companies, for their customers, into the entire organization and focus the organization behind a common goal.
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